Master planning, site landscaping, and environmental infrastructure for a natural zone within an urban area.
Development of Tourism Destinations in Asir (18 Sites)


We contributed to preparing the master plans, infrastructure development, and site landscaping for a program aimed at developing a number of tourism destinations in the Asir region, which encompassed 18 distinct sites within a broad developmental scope spanning approximately 354 hectares. The project focused on supporting the development of these sites through tailored planning and urban solutions that improve tourism readiness, maximize accessibility and traffic efficiency, and elevate the overall quality of the urban environment across all targeted locations.
Scope of Work Section
- Preparing comprehensive general and detailed master plans for the targeted tourism destinations.
- Developing infrastructure and road network solutions, and linking the sites seamlessly with circulation and service elements.
- Designing site landscaping and external public realm elements to support and enrich the visitor experience.
- Studying land-use regulation and allocation within the sites to achieve optimal spatial utilization and investment.
- Supporting site development through an integrated planning vision that respects and preserves their unique tourism and environmental nature.
The scope of work relied on delivering a balanced planning treatment for each site according to its unique natural character and operational requirements. Special emphasis was placed on maximizing connectivity and circulation efficiency, improving the public realm (visual landscape), and providing a more attractive environment for visitors. The works also encompassed developing spatial solutions that comfortably accommodate tourism and service-related activities within an organized framework, supporting long-term sustainable utilization and reinforcing the region's presence as a premier, distinctive tourism destination.
Project Results & Importance
- Unified Development VisionSupporting the development of a large number of tourism sites under a singular, cohesive planning vision.
- Elevating Tourism ReadinessImproving site readiness to welcome visitors and efficiently host diverse tourism and leisure activities.
- Optimizing Connectivity & MobilityEnhancing traffic circulation, multi-modal connectivity, and ease of access both within and around the sites.
- Enhancing Urban & Landscape QualityUplifting the urban aesthetic and environmental landscape character of the targeted locations.
- Long-Term Sustainable TourismProviding resilient planning solutions that directly support and sustain long-term regional tourism growth.

